Japan is known for its food culture, and snacks are a big part of it. Convenience stores, train stations, and gift shops are full of colorful packages that make you want to grab one of everything. For tourists, these snacks are more than just treats—they’re little pieces of Japan you can bring home.
Here are ten you shouldn’t miss before you leave.
1. Pocky
Thin biscuit sticks coated in chocolate. They come in dozens of flavors—matcha, strawberry, almond, even seasonal varieties. Easy to pack, easy to share.
2. Matcha KitKat
KitKat in Japan is a world of its own, but the green tea version is the classic. Sweet and slightly bitter, it’s the flavor most tourists look for.
3. Senbei (Rice Crackers)
Crispy rice crackers that range from salty soy sauce flavor to sweet sugar-coated varieties. You’ll find them individually wrapped, which makes them perfect for gifts.
4. Tokyo Banana
A soft sponge cake filled with banana custard cream. It’s one of the most famous souvenirs from Tokyo and comes in limited seasonal designs.
5. Shiroi Koibito
White chocolate sandwiched between two light cookies. Originating from Hokkaido, it’s one of the most loved omiyage (souvenir sweets) in Japan.
6. Calbee Jagariko
Potato sticks that come in a cup. Crunchy, salty, and addictive. Popular flavors include salad, cheese, and limited regional specials.
7. Mochi
Chewy rice cakes filled with sweet bean paste, fruit, or cream. Fresh mochi from local shops is best, but packaged versions travel well.
8. Black Thunder
A small chocolate bar packed with cookie chunks and puffed rice. Cheap, tasty, and very popular with students and travelers alike.
9. Hi-Chew
Soft chewy candy with an intense fruit flavor. It has a texture between gum and taffy and comes in endless varieties.
10. Wasabi Peas
Crunchy green peas coated with a sharp wasabi kick. They’re a fun mix of snack and spice that pairs well with drinks.
These snacks aren’t just souvenirs, they’re a way to taste different sides of Japan, from playful candies to traditional flavors. Pick up a mix, and you’ll bring home more than just memories.