Stories

Matcha KitKats, Pocky & More: The Story Behind Japan’s Most Famous Snacks
From matcha KitKats to Pocky and senbei, Japan’s most famous snacks carry stories of tradition, creativity, and everyday life. This post explores how these simple treats became cultural icons and the perfect souvenirs for travelers. Read more...
The Ultimate Guide to Buying Japanese Snacks as Souvenirs
Bringing snacks home from Japan is one of the easiest—and tastiest—souvenir ideas. From Matcha KitKats to regional specialties, this guide shows you the best snacks to buy and where to find them. Read more...
Top 10 Japanese Snacks Tourists Can’t Leave Japan Without Trying
Planning a trip to Japan? Don’t leave without trying these 10 must-have snacks—from classics like Pocky and Matcha KitKats to traditional treats like senbei and mochi. This quick guide highlights the best bites to taste (and take home) before you go. Read more...